Aminu, U., Modibbo Buba (PhD), M. ., & Shamsuddeen Bello, M. . (2026). INFLUENCE OF PROMOTION MIX ON CONSUMER BUYING DECISION OF SMARTPHONE BRANDS AMONG UNIVERSITY STUDENTS IN GOMBE STATE, NIGERIA. BW Academic Journal. Retrieved from https://mail.bwjournal.org/index.php/bsjournal/article/view/4046