ONOVUGHAKPO AUGUSTINE, D. M. .; ISELEKEBINA SUNDAY , B. .; ROSELINE EKOMA, I. . THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC,). BW Academic Journal, [S. l.], p. 9, 2023. Disponível em: https://mail.bwjournal.org/index.php/bsjournal/article/view/1265. Acesso em: 18 apr. 2026.