INETIMI ROSELINE (PHD), D.-O. BEYOND THE CRYSTAL BALL: RETHINKING THE EXACTITUDE OF CONSUMER BEHAVIOR MODELS. BW Academic Journal, [S. l.], v. 2, 2025. Disponível em: https://mail.bwjournal.org/index.php/bsjournal/article/view/2886. Acesso em: 10 jul. 2026.