OKEMUTA, E. Z.; EMMANUELLA, U. E.; BAYAGBON, T. J.-P. . EFFECT OF CHARM PRICING ON CONSUMER PERCEPTIONS AND PURCHASE DECISIONS: A STUDY OF SHOPRITE, ASABA. BW Academic Journal, [S. l.], v. 2, 2025. Disponível em: https://mail.bwjournal.org/index.php/bsjournal/article/view/3057. Acesso em: 26 apr. 2026.