DR. BANABO EKANKUMO; EBI AROH. INVESTIGATING THE RELATIONSHIP BETWEEN MOBILE MARKETING AND BRAND AWARENESS IN QUICK SERVICE RESTAURANTS IN BAYELSA STATE: MEASURING THE MEDERATING EFFECT OF BRAND PREFERENCE. BW Academic Journal, [S. l.], v. 2, 2025. Disponível em: https://mail.bwjournal.org/index.php/bsjournal/article/view/3374. Acesso em: 17 jun. 2026.