ONOVUGHAKPO AUGUSTINE (PHD), M. .; SAMUEL , A. . THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON THE INFLUENCE OF PACKAGING FEATURES ON BEVERAGE BRAND EQUITY AMONG POSTGRADUATE STUDENTS IN RIVERS STATE. BW Academic Journal, [S. l.], 2026. Disponível em: https://mail.bwjournal.org/index.php/bsjournal/article/view/4068. Acesso em: 8 jun. 2026.