Okemuta, E. Z., Emmanuella, U. E. and Bayagbon, T. J.-P. . (2025) “EFFECT OF CHARM PRICING ON CONSUMER PERCEPTIONS AND PURCHASE DECISIONS: A STUDY OF SHOPRITE, ASABA”, BW Academic Journal, 2. Available at: https://mail.bwjournal.org/index.php/bsjournal/article/view/3057 (Accessed: 26 April 2026).