Victor Nzeyele (PhD), E. ., Damian-Okoro, Inetimi Roseline (PhD), and Nwankwo, Greg Chigemecha (PhD). “CONSUMER PSYCHOGRAPHICS AND PURCHASING DECISIONS IN FASHION AND APPAREL FIRMS IN PORT HARCOURT”. BW Academic Journal, vol. 2, Dec. 2025, https://mail.bwjournal.org/index.php/bsjournal/article/view/3603.