Okemuta, Efefairoro, Zilla, Uyo, Elozino Emmanuella, and Theresa Josh-Palmer Bayagbon. “EFFECT OF CHARM PRICING ON CONSUMER PERCEPTIONS AND PURCHASE DECISIONS: A STUDY OF SHOPRITE, ASABA”. BW Academic Journal 2 (June 12, 2025). Accessed April 26, 2026. https://mail.bwjournal.org/index.php/bsjournal/article/view/3057.