Amaobi Anukam, Ph.D, Isaac, and Eche Otakwu. “ENTREPRENEURIAL MARKETING IN NIGERIA: HISTORY, THEORY, AND EVIDENCE FROM SELECTED BUSINESS ENTERPRISES”. BW Academic Journal 2 (September 28, 2025). Accessed October 25, 2025. https://mail.bwjournal.org/index.php/bsjournal/article/view/3316.