DISRUPTIVE TECHNOLOGY AND EMPLOYEE PRODUCTIVITY OF AGRICULTURAL PRODUCING FIRMS IN RIVERS STATE

Nkpurukwe, Obabuike Ikeni (Ph.D); Ozah, Jonathan Peter (Ph.D); Linus Mbakwe Nwuju

Authors

Nkpurukwe, Obabuike Ikeni (Ph.D) Department of Business Administration, Federal University Wukari Taraba State, Nigeria
Ozah, Jonathan Peter (Ph.D) Department of Business Administration, Federal University Wukari Taraba State, Nigeria
Linus Mbakwe Nwuju Department of Marketing, University of Port Harcourt, Rivers State, Nigeria

Keywords:

Disruptive Technology, Innovation, Organizational Productivity, Agricultural Merchants

Abstract

The purpose of this research was to empirically investigate the effect of disruptive technology on employee productivity of agricultural producing firms in Rivers State. The study adopted cross-sectional survey design in accessing its sample elements. While the study’s population comprises of owners/managers or agricultural merchants, a total of 203 merchants were conveniently administered copies of questionnaire. Information retrieved through this means was analyzed with Spearman’s Rank Correlation Coefficient and results revealed that disruptive technology has a positive and significant relationship with operational efficiency and profitability. The study therefore concludes that disruptive technology is a valuable strategic tool that can help agric merchants in improving organizational productivity. Based on the findings and conclusion, the study recommends that agricultural merchants that want to enhance their productivity should endeavour to engage in continuous researching on new and innovative processes that deliver superior value for customers’ as this will eventually lead to enhanced operational efficiency and profitability of the organization.