DIGITAL MARKETING TECHNIQUES AND BUSINESS PERFORMANCE OF DOMESTIC AIR LINE OPERATORS IN SOUTH – SOUTH, NIGERIA DURING COVID-19 PANDEMIC.

Abstract

This study investigate the influence of digital marketing techniques and business performance of domestic airline operators in South - South Nigeria during COVID-19 pandemic. The study population comprised two hundred (200) respondents from selected domestic air line operators in six geo- political zones in South – South Nigeria. The study  adopted Krejcie & Morgan, 1970 statistical approach to determine the sample size of one  hundred and thirty two (132).Data for the study were collected through  an  online survey from  the air line operators in six geo- political  zones  in South – South Nigeria , reliability and validity of the instrument were employed. The findings of the study revealed that digital marketing techniques has influence on business performance of domestic airline operators in South - South Nigeria during COVID-19 pandemic. The study recommended that, Service organizations should understand that natural deserter is inevitable, in nearest future it must definitely occur, but service firms should adopt the following measures in case of future eventuality: increase Facebook pages and accounts, Twitter handles, Instagram pages, LinkedIn accounts and pages, and WhatsApp groups mainly meant for advertising their products and services, engage personnel who is a specialist   that will manage these social media platforms, and this will go a long way to fight  future  insurgency that would  hinder  firms  marketing   business operations.