THE DIGITALIZATION IN TALENT ACQUISITION AND LABOUR MARKETS PERSPECTIVE of AI IN NIGERIA CUSTOMS SERVICE

Abstract

The study explored digitalization in talent acquisition and labour markets. The aim of the study was to critically examine the effect of digitalization in Talent Acquisition (web 2.0/social media, social media platforms) and Labour Markets (active and passive candidate) of Nigeria Customs Service, Nigeria. Four (4) research questions were developed to address the objectives of the study. The population of study comprised of top management team and public relations officers of NCS (50 respondents), hence a census study. Questionnaire surveys were distributed to respondents online via official emails and popular social media apps like WhatsApp, Instagram and face-to-face interviews. Data collected were analysed using Mean and Standard Deviation aided by SPSS version 20.0 The findings, showed that to high extent, web 2.0/social media influence the hiring of active candidates of Nigeria Customs Service; to high extent, the use of social network platforms and personal contact influence the hiring of passive candidates of Nigeria Customs and concluded that digitalization in talent acquisition help to reach large number of job seekers. Based on the findings, this study recommends among others that online recruitment is most appropriate in Nigeria Customs Service because it helps to reduce nepotism/favoritism that has eaten up the country.