LEADERSHIP INTEGRITY AND NATIONAL DEVELOPMENT: MARKETING IMPLICATION IN NIGERIA

Abstract

The study examine the leadership integrity and national development of marketing principles of quality realization of a state of affairs with a focus on Nigeria. I investigated the link between the role of marketing to leadership and national development. It looks factors that contributes to economic, social and well-being of an individual, nation or society. Marketing in turn facilitate exchange of value and economic development. The research made use of primary and secondary data for the work were random distribution of the questionnaire. Liker scale technique was used to 140 respondents but 105 were returned out of which 94 were found useful which represents all the sectors of Nigeria economy in three different states of the federation namely, Port Harcourt, Owerri, and Aba. Data obtained were analyzed by simple percentage and illustrated the table at 0.01 significant level where marketing role to leadership is independent variable and national development is dependent variable. It was revealed that marketing has important role in a nation’s development and growth and sound ethical environment will improve good leadership leading to promise implementation of development plans with effect on national development. There should be need to enhance marketing ethical values and programmes in the curriculum of studies for moral value system and honesty, selfless service, fairness, reward for hard work, sincerity, discipline, trustworthiness. Therefore a society that wants to develop should embrace marketing.