EMPLOYEE LOYALTY AND ORGANIZATIONAL PERFORMANCE OF COMMERCIAL BANKS IN RIVERS STATE

Abstract

The study examined the relationship between organization goal personalized and resource maximization in paint manufacturing firms in Rivers State, Nigeria. The objective of the study was to determine the relationship between organizational performance and resource maximization of commercial banks in Rivers State. The study adopted the explanatory cross-sectional survey research design. A sample of 100 respondents was drawn from an accessible population of 155 full-time staff of the head office of 10 accessible commercial banks in Rivers State using Krejcie and Morgan Sample Size Determination Table. The study also employed Bowley’s formula and random sampling in the selection of respondents. After validation by the supervisor and two other experts in human resource management, Cronbach alpha was used to test the reliability of the instrument. Out of 100 copies of the questionnaire administered, a total of 70 copies were retrieved. Mean and standard deviation were used for the univariate analysis; Spearman Rank Order Correlation Coefficient was used for the bivariate analysis. The findings revealed that a significant positive relationship exists between organizational goal personalization and resource maximization in commercial banks in Rivers State, Nigeria. The study concluded that employee loyalty enhances the organizational performance of commercial banks in Rivers State. It was therefore, recommended amongst other things that management should improve on their reward system in order to sustain employee loyalty which will boost performance.