EVENT MARKETING AND ENTREPRENEURSHIP DEVELOPMENT IN BAYELSA STATE

Abstract

This research work was designed to investigate and examine event marketing with a view to
determining the extent to which it impacts entrepreneurship development in Bayelsa state. To
achieve this purpose three hypotheses were developed as a guide to review related literature. The
population of this study consists of the entire people of Bayelsa State. The data for this study were
collected from primary sources (questionnaire), 400 copies were distributed to the area of study
and 400 were retrieved. The given hypotheses were tested with descriptive and inferential statistics
tools. After testing the hypotheses, our findings revealed that event marketing has a positive
significant impact on entrepreneurship development. Based on the above, it was recommended that
government should support her citizens in its policies by giving priorities to entrepreneurship in the
area of events. This study provided theoretical implication in marketing event in the hospitality
industry. It also provided entrepreneurs with practical implication for effective service delivery. This
study suggested for further research studies on event marketing in other state for economic
diversification