CORPORATE RESILIENCY AND BUSINESS DYNAMISM IN FAST FOOD SMALL AND MEDIUM-SIZED BUSINESSES IN YENAGOA METROPOLIS, BAYELSA STATE

Abstract

Small and medium-sized fast food restaurants in Yenagoa Metropolis, Bayelsa State, were the focus of this investigation into the connection between corporate resilience and business dynamism. The researchers decided to utilize a cross-sectional approach because of this. From a total of 149 small and medium-sized fast food businesses in the Yenagoa metropolitan area, Bayelsa State, 109 were selected using the Taro Yamane sampling method. Using a standardized questionnaire, the study's respondents provided primary data. The reliability of the instrument was determined using Cronbach's alpha technique, which produced a coefficient of 0.809, showing that it was dependable. Experts validated the instrument using face and content validity. To examine the demographics of the participants, we utilized percentages and frequency distributions. To determine the answers, the researchers utilized the Pearson's Product Moment Correlation. The study concluded that fast food firms in the Yenagoa metropolis of Bayelsa State were significantly more innovative, proactive, and market sensitive after analyzing the data thoroughly. This study's main finding is that small and medium-sized fast food companies' corporate resilience correlates positively with their business dynamism. In light of this, the report concludes that, to thrive in today's uncertain business climate, fast food chains and other SMBs should implement strategies that foster innovation and customer awareness.