BUSINESS ETIQUETTE DYNAMICS: THE GOAD FOR COMPETITIVENESS OF REAL ESTATE FIRMS IN NIGERIA

Abstract

Abstract
The main aim of the study was to ascertain the relationship between business etiquette dynamics and competitiveness of real estate firms in Port Harcourt. The study employed the human relations theory by Elton Mayo as the baseline theory underlying the study. The study adopted the survey research design, using a cross sectional approach. The targeted population comprised the entire leadership of the fifteen (15) functional and operational real estate firms in Port Harcourt. As a macro study, the researchers adopted a census approach, however, six (6) managers were chosen from branch offices of the fifteen (15) functional and operational real estate firms in Port Harcourt, giving us a sample of ninety (90) managers. Data for the study was collected using structured close-ended questionnaire. Eighty-Six (86) copies of questionnaires was retrieved, cleaned and used for the analysis. Retrieved data was analyzed using the Spearman Rank Order of Correlation Coefficient, with the help of Scientific Package for Social Science (SPSS). The findings revealed that there is a positive and significant relationship between business etiquette dynamics and competitiveness of real estate firms in Port Harcourt, Nigeria using the Pearson Product Moment Correlation coefficient at 95% confidence interval. From the foregoing, the study therefore recommended that; the tested attributes of business etiquette dynamics in this study should be adopted by real estate firms in Port Harcourt, so as to drive the competitiveness of real estate firms in Port Harcourt