ENTREPRENUERIAL PROACTIVENESS AND MARKETING REVENUE ON INVESTMENT IN FINTECH IN SOUTH/SOUTH, NIGERIA

Abstract

The study empirically investigated the extent of relationship between entrepreneurial proactiveness and marketing revenue on investment in Fintech in South/South, Nigeria.
Descriptive research method was adopted to assess and achieve the goal. The study had 36 fintect firms population situated in the geographical zone of south/south, Nigeria. These firms are registered with CBN 2025. The study used primary data obtained through self-administered questionnaires with ten questionnaire per firm making the total of respondent 360. The questionnaires were validly and reliably tested and rested. The research questions were tested with descriptive statistics and Pearson Product Moment Correlation Coefficient (PPMC) was adopted to test hypotheses formulated via Statistical Package for Social Sciences (SPSS) software version 25. Findings of the study revealed a very strong relationship exist between entrepreneurial proactiveness and marketing revenue on investment in Fintech. The study concluded that marketing revenue on investment in fintech in South/South, Nigeria requires sustenance to be able to increase the sales and market share for revenue on the capital committed. The study recommends that financial service firms or institutions should take advantage of the increased use of Fintech in today business to form partnership with technology providers and provide financial services to users to drive marketing revenue on investment.