DIGITAL HUMAN RESOURCE MANAGEMENT AND HR ANALYTICS AS DRIVERS OF STRATEGIC DECISION-MAKING AND ORGANIZATIONAL EFFECTIVENESS IN THE TELECOMMUNICATIONS FIRMS IN RIVERS STATE.

Abstract

This study examined the influence of Digital Human Resource Management (Digital HRM) and HR Analytics on strategic decision making and organizational effectiveness in telecommunications firms in Rivers State. The study adopted a descriptive survey research design, targeting 20 respondents across four telecommunications firms. Data were collected using structured questionnaires and analyzed using multiple regression techniques with SPSS version 27. The findings revealed that Digital HRM has a significant positive effect on strategic decision-making, while HR Analytics significantly enhances organizational effectiveness. Additionally, the combined effect of Digital HRM and HR Analytics jointly predicted improvements in both strategic decision-making and organizational performance. The study concludes that integrating digital HR platforms with analytical capabilities is critical for evidence-based decision-making and sustaining competitive advantage in the telecommunications sector. Based on these findings, it is recommended that firms implement comprehensive digital HRM systems, leverage HR analytics for data-driven decisions, and integrate both approaches to maximize organizational outcomes.