EMPLOYEE DIGITAL PROFICIENCY AND SUSTAINABLE ORGANIZATIONAL PERFORMANCE OF FAST-FOOD FIRMS IN RIVERS STATE NIGERIA

Abstract

This study investigated the relationship between Employee Digital Proficiency comprising Information Data Literacy, Digital Content Literacy, and Digital Learning Literacy and Sustainable Organizational Performance in fast-food firms in Rivers State, Nigeria. A correlational survey design was employed, targeting 35 respondents from 20 fast-food firms operating since 2010. Data were collected using structured questionnaires and analyzed using Pearson Product-Moment Correlation (PPMC) with SPSS version 23. The results revealed strong and statistically significant positive relationships between each dimension of digital literacy and Sustainable Organizational Performance: Information Data Literacy (r = 0.947, p < 0.01), Digital Content Literacy (r = 0.782, p < 0.01), and Digital Learning Literacy (r = 0.851, p < 0.01). These findings suggest that employees with high digital competencies significantly contribute to their organization’s long-term sustainability by enhancing decision-making, innovation, and adaptability. The study concludes that improving digital literacy among employees is vital for achieving and maintaining Sustainable Organizational Performance, especially in the evolving digital landscape. It recommends continuous investment in digital training, integration of digital platforms, and policy-level commitment to digital skill development.