STRATEGIC AGILITY AND VENTURE SUCCESS OF TELECOMMUNICATION FIRMS IN RIVERS STATE, NIGERIA

Abstract

This study examined the relationship between strategic agility and venture success of telecommunication firms in Rivers State, Nigeria. Strategic agility was conceptualised through two dimensions: operational agility and market agility, while venture success was measured using market share growth and customer retention. The study addressed two research questions and tested two corresponding null hypotheses. A descriptive survey research design was employed, with a population comprising registered telecommunication service providers operating in Rivers State. Using purposive sampling, data were collected via a structured questionnaire from 96 top and middle management staff directly involved in strategic planning and service delivery. Data analysis was conducted using Pearson's product-moment correlation coefficient. The findings revealed a significant positive relationship between operational agility and market share growth (r = .712, p < .01), and between market agility and customer retention (r = .694, p < .01). The study concludes that strategic agility is a critical driver of venture success in the telecommunication industry. It is recommended that telecommunication firms improve operational agility through flexible processes and fast decision-making to grow market share, while developing market agility through continuous sensing of customer needs and competitor moves to strengthen customer retention.