TRANSPORTATION MANAGEMENT STRATEGY AND CONSUMER PURCHASE DECISIONS OF LOCALLY MANUFACTURE GOODS IN ABIA STATE.

Abstract

The study examined the relationship Transportation management strategy and consumer purchase decisions of locally manufacture goods in Abia State. The study adopted correlational research design. The population of this study consisted of 79 locally manufacture goods in Abia State with 237 respondents. This study employed census sampling techniques to study the entire population because the population is not large. A structured questionnaire was used to obtain data from the respondents. The data collected were presented and analyzed using percentage and frequency analysis, and mean. Spearman Rank Order Correlation was used to test the hypotheses. The SPSS version 24 was used to perform the bivariate. The results are that fleet management has significant relationship with customer satisfaction of locally manufacture goods in Abia State. The study also found a significant relationship between Risk Management and customer satisfaction of locally manufacture goods in Abia State. Based on these findings, it was concluded that Transportation management strategies are significant predictors of consumer purchase decisions of locally manufacture goods in Abia State. Based on the conclusion, it was recommended that Firms should implement efficient fleet management strategies, including regular vehicle maintenance, driver training, and proper scheduling. This will reduce breakdowns, ensure timely delivery, and maintain product quality, all of which positively influence consumer satisfaction and repeat purchases; Manufacturers and logistics operators should invest in modern technologies such as GPS tracking systems, Transportation Management Systems (TMS), and real-time data platforms. These technologies will enhance route optimization, improve delivery coordination, and ensure transparency, which can boost consumer confidence and purchase decisions.