CONTINUOUS FEEDBACK SYSTEM AND EMPLOYEE PRODUCTIVITY OF DEPOSIT MONEY BANKS IN RIVERS STATE, NIGERIA

Abstract

This study investigates the influence of continuous feedback system dimensions—specifically feedback frequency and employee participation rate—on employee productivity within deposit money banks (DMBs) in Rivers State, Nigeria. A cross-sectional survey design was adopted to collect quantitative data from a purposively selected sample of 18 out of 21 licensed DMBs in the state, based on criteria such as operational longevity and workforce size. Using Taro Yamane’s formula, a sample size of 145 senior-level managers was determined, from which 126 valid responses were obtained (86.9% response rate). Structured questionnaires, organized around the key constructs and rated on a five-point Likert scale, were administered to capture respondents' experiences with continuous feedback systems and perceptions of productivity. Data were analyzed using Pearson Product-Moment Correlation to accommodate the ordinal nature of the variables and the non-parametric characteristics of the data. The results reveal a statistically significant moderate-to-strong positive relationship between feedback frequency and employee productivity (ρ = 0.528, p < 0.001), as well as a strong positive relationship between participation rate and employee productivity (ρ = 0.763, p < 0.001). These findings indicate that both regular feedback provision and active employee involvement in the feedback process significantly enhance job performance, engagement, and accountability. The study contributes to the growing empirical literature advocating for real-time, participatory performance management frameworks, particularly in dynamic and competitive organizational contexts such as the Nigerian banking sector. It concludes that institutionalizing continuous feedback mechanisms can serve as a strategic tool for improving workforce productivity and organizational effectiveness. Based on the findings, the study recommends that banks adopt structured feedback systems, encourage active employee participation, and leverage digital tools to optimize feedback delivery and performance outcomes.