EVALUATING THE EFFECT OF OFFICE SOCIAL MEDIA ADOPTION IN THE ADMINISTRATIVE EFFECTIVENESS OF STATE-OWNED TERTIARY INSTITUTION IN RIVERS STATE

Abstract

The study examined the relationship between office social media adoption and administrative effectiveness of state-owned tertiary institutions in Rivers State. The explanatory cross sectional survey research design was adopted for this study. The population of the study consists of three hundred and five (305) administrative staff (Heads of Departments and Administrative Officers) in the five (5) state owned tertiary institutions in Rivers State, Nigeria. The sample size of the study was one hundred and seventy-five (175) respondents. The sample size was obtained using the Krejcie and Morgan Sample Size Determination Table of 1970. Considering the disparity in their population distribution, Bowley’s (1960) Population Proportionate Allocation Formula was adopted in determining the sample size for each of the tertiary institutions. The collection of primary data was done using a questionnaire designed by the researcher. Structured questionnaire was used as instrument for data collection after face-validation. Cronbach alpha was used to test the internal consistency of the instrument. Out of hundred and seventy-five (175) copies of the questionnaire administered, a total one hundred and forty-five (145) were retrieved. Arithmetic mean and standard deviation was used for univariate analysis while bivariate analysis was done using Spearman Rank Order Correction, while Partial Correlation was applied for the multivariate analysis. The findings revealed that there is a significant positive relationship between office social media adoption and administrative effectiveness.