DIGITAL COMMUNICATION COMPETENCY AND ORGANIZATIONAL SUCCESS OF TELECOMMUNICATION FIRMS IN RIVERS STATE

Abstract

The study examined digital communication competency and organizational success of telecommunication in Rivers State. Two (2) objectives and two (2) hypotheses were formulated to guide the study. The cross-sectional explanatory survey research design was adopted. The target population of this study was fifty telecommunication firms in Rivers State. The sample size comprised of the entire fifty telecommunication firms while the respondents consist of five middle level managers in each of the firms making it two hundred and fifty (250) while two hundred and eight (208) questionnaire was retrieved. The study adopted socio-technical system theory. Spearman Rank Order Correlation Coefficient was used for bivariate analyses (testing the hypotheses one and two). The findings revealed that there is a significant positive influence of digital communication competency on organizational success of telecommunication in Rivers State. The study concluded that digital competency of the employees determines the productivity level of the organization which in turn triggers the organizational success. Understanding the competency requirement of the digital technology, having the available skill and demonstrating the ability to match the demand of the customers will enhance success of telecommunication firms in Rivers State.  However, digital competency relates to organizational success of the telecommunication firms in a competitive business environment. Thus, the study recommends among other things that a systematic competency assessment should be conducted in other to know the right digital competency gap.