SUPPLY CHAIN INNOVATION AND MARKETING PERFORMANCE OF FURNITURE DISTRIBUTING FIRMS IN PORT HARCOURT

Abstract

This study investigated supply chain innovation and marketing performance of furniture distribution firms in Port Harcourt. Two objectives, two research questions and two hypotheses guided the study. The research design adopted was correlational research design. The population of this study comprise of ten (10) home furniture firms. The respondents were three hundred and eighty four (384) for the study. Questionnaire was the major instrument for the study, it was tested for reliability using Pearson’s product moment correlation (PPMC), established a reliability index of 0.86. Mean and percentage was used to analyse the research questions, while T-test statistics was used with the aid of statistical package for social science (SPSS) version 26 to test the null hypotheses formulated for the study. The findings revealed that there was a significant relationship between supply chain innovation and market performance of furniture distribution firms in Port Harcourt. The following recommendations were made: Furniture distribution firms in Port Harcourt should provide valuable insights into the critical linkages between supply chain innovations and marketing performance, Policymakers should use the insights from the study to inform the development of policies and regulations aimed at fostering a conducive business environment for furniture distribution firms, Academicians/Scholars should build upon the study's findings to further explore the mechanisms through which Supply chain innovation influence marketing performance and develop theoretical frameworks that capture the unique dynamics of supply chain innovations in diverse contexts.