ADVANCING ENTREPRENEURIAL MARKETING: A Theoretical Perspective

Abstract

This study aims to develop a comprehensive theoretical framework for entrepreneurial marketing, exploring its key dimensions and applications. The objective is to provide a deeper understanding of entrepreneurial marketing and its role in driving business growth and innovation. A qualitative research approach was employed, involving a review of existing literature and expert interviews to inform the development of the theoretical framework. The study proposes a novel entrepreneurial marketing framework, highlighting the importance of innovation, risk-taking, and customer-centricity in entrepreneurial marketing strategies. This research contributes to the existing body of knowledge by providing a theory-based approach to entrepreneurial marketing, addressing the gap in the literature. The findings have significant implications for entrepreneurs, marketers, and policymakers, offering insights into the development of effective entrepreneurial marketing strategies. The study recommends further research to validate the proposed framework and explores its applicability in different contexts, providing a foundation for future studies in entrepreneurial marketing.