DRIVERS OF GROWTH FOR SOLAR ENERGY MARKETING IN NIGERIA: A CRITICAL REVIEW

Abstract

Purpose: This study identifies and critically reviews drivers of growth in solar energy marketing in Nigeria. Objective: The objective is to highlight key factors driving solar energy marketing growth in Nigeria's context. Methodology: A critical review of literature on solar energy marketing in Nigeria is conducted, considering factors like policy support, cost dynamics, awareness, technology advancements, or market trends. Findings: Findings likely highlight drivers such as decreasing solar technology costs, increasing awareness, policy initiatives, and market demand influencing solar energy marketing growth. Originality: This review contributes to understanding specific drivers of solar energy marketing growth in Nigeria. Implications: Implications are relevant for stakeholders aiming to promote solar energy adoption in Nigeria. Recommendations: Recommendations include strategies for leveraging identified drivers to boost solar energy marketing and adoption.