COOPERATE VALUES AND ORGANISATIONALGROWTH OF TELECOMMUNICATION FIRMS IN RIVERS STATE, RIVERS STATE

Abstract

This study examines the relationship between cooperate values and organisational growth of telecommunication firms in Rivers State. Cross-sectional survey research design was adopted for this study as this study seek to determine the relationship between the two variables. The population of this study was four (4) telecommunication firms in Rivers State which are registered with Association of Telecommunications Companies of Nigeria (ATCON), Rivers State branch. This gave us a total of twelve (12) for the study. Structured questionnaire instrument title “cooperate values and organisational growth of telecommunication firms in Rivers State”. The questionnaire was developed on five-point likert scale. The result of the Cronbach's Alpha reliability test indicates .720 which is above .70 which implies that the items are reliable. Pearson product moment correlation was used to test the hypotheses using SPSS (Statistical Package Social Sciences). The study revealed that there is a significant relationship between integrity and market expansion of telecommunication firms in Rivers State. There is a significant relationship between accountability and increased workforce of telecommunication firms in Rivers State. There is a significant relationship between customer focus and organisational health of telecommunication firms in Port Harcourt, Rivers State. In conclusion, the study establishes a significant positive correlation between cooperate values and organisational growth within telecommunication firms in Rivers State. This finding underscores the critical role of strategic direction in fostering a resilient, adaptive, and high-performing organisational environment. The study recommended among others that telecommunication firms in Rivers State should embed integrity into their corporate culture by establishing clear ethical standards, enforcing compliance policies, and training employees regularly.