SENSE OF COMMUNITY AND NORMATIVE COMMITMENT IN SERVICE ORGANIZATIONS IN RIVERS STATE

Abstract

This study examined the relationship between sense of community and normative commitment
among employees of service organizations in Rivers State. The study adopted a survey research
design, with data collected from 200 employees across banks, the Rivers State Police Command,
and Rivers State University using a structured questionnaire. Descriptive statistics, including mean
and standard deviation, were used to summarize respondents’ perceptions, while Pearson Product-Moment Correlation (PPMC) was employed to test the hypothesized relationship. Findings revealed a strong, positive, and statistically significant relationship between sense of community and normative commitment (r = 0.661, p < 0.01), indicating that employees who perceive a high level of belonging, connectedness, and support in their workplace are more likely to feel morally obligated and loyal to remain with their organizations. The study concluded that fostering a supportive and cohesive work environment is crucial for enhancing employees’ normative commitment. It recommends that service organizations implement policies that promote teamwork, inclusivity, recognition, and social support to strengthen employee loyalty and ensure organizational stability.