PROMOTING SUSTAINABLE DEVELOPMENT IN NJURU COMMUNITY THROUGH ENTREPRENEURSHIP

Abstract

Sustainable development involves meeting the needs of the present generation without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). One of the most effective tools for achieving sustainable development is entrepreneurship. Entrepreneurship creates jobs, reduces poverty, stimulates innovation, promotes self-reliance, and enhances community development (Schumpeter, 1934; Drucker, 1985). For Njuru Community and other communities in Eleme Kingdom, entrepreneurship offers a practical pathway to human capital development, economic empowerment, and sustainable growth.